"N12 Estudio" Identity
Corporate identity project for N12 Estudio Proposals + final choices
We stole this identity... more like we borrowed it and we intend to make it ours.
And so we started out with the task of designing the identity of our own studio, usually a difficult assignment even for the experienced ones, design the image you are going to show the world.
This was both a experiment and an excercise;
we were presented with an interrogant at the begining: ¿should we create an identity out of thin air?
And after thinking about it, we decided that instead of creating a brand new identity, we were going to take it, steal it, make it ours and so we did.
Our studio is located in one of the oldest parts of our city, Puebla, Mexico which this year turns 484 years and so the house we call our creative home is probably as old as the city, and its evident once you are there: you feel the presence of the place, its essence, its history and henceforth its identity, its personality.
The developement of this brand identity for our studio is as much a theft as it is a homage; we wanted to include the character of our own studio into our image and so we called it N12 because of the street where our studio was born: Calle 12 Norte
Press and display appliances
Video brand appliance